A clear message leads to big gifts!

Recently I helped a client clarify its very compelling message down to just one page – front and back.  But it had power and clarity.  It was aspirational and inspirational.  It told exactly what the organization would do if funders invested in the vision.  They gathered a small group of prospects (less than 25) together in the home of an enthusiastic host.  Results?  More than $400,000 raised in one evening.  So much easier than another golf outing or bake sale, don’t you think?